Black Friday brings you more new customers than almost any other time of the year. But how many of them come back?

Join our live webinar, From Black Friday Fling to Long-Term Thing, where Wolfgang Digital’s CRM team will share a practical 3-step plan to turn one-off Q4 buyers into repeat customers, using smart customer data and advanced CRM strategies that grow revenue without eating into your margin.

A week before Black Friday, we’ll share what our retail data tells us about how shoppers behave before, during and after the sale. We’ll also walk through our Capture, Convert, Compound framework, with real client examples and practical strategies you can put to work straight away.

In this webinar, you’ll learn how to:

 ✅  Capture: Start Black Friday early by using browsing, purchase and preference data to understand what each customer is likely to buy and build a smarter audience before the sale starts.

 ✅ Convert: Match the right offer, message and channel to each customer to drive sales while protecting your margin.

 ✅ Compound: Turn first-time Black Friday buyers into repeat customers with timely, relevant follow-up that drives the second order and builds long-term customer value.

You’ll leave with a clear plan for Black Friday weekend, and a strategy for turning those new customers into revenue for the next 12 months.

Time & Date:

📅 Wednesday 18th November 2026

🕑 3pm GMT (Dublin/London) | 10am EST (Boston/New York)

⌛ 40 minutes (including Q&A)

Who should attend?

💻 This webinar will be of particular interest to Digital Marketing Managers, CMOs, Marketing Directors, Growth Marketing Managers, Brand Managers, E-commerce Managers, Performance Marketing Managers, Business Owners, and anyone looking to grow their retail/e-commerce business globally in 2026 and beyond.