--- title: Webinar - The e-Commerce Battle for New Customers description: Join Wolfgang Digital for a 45-minute webinar where we will offer actionable insights how to win the e-Commerce Battle for New Customers image: https://landing.wolfgangdigital.com/hubfs/Webinar_01_25_1920x1080_pre.png --- [![Wolfgang Logo](https://landing.wolfgangdigital.com/hs-fs/hubfs/SocialAsset%201@2x.png?width=250&height=55&name=SocialAsset%201@2x.png "Wolfgang Logo")](https://www.wolfgangdigital.com/) [![StoreHero-White](https://landing.wolfgangdigital.com/hs-fs/hubfs/StoreHero-White.png?width=250&height=67&name=StoreHero-White.png "StoreHero-White")](https://www.wolfgangdigital.com/) ![Webinar Header - THe e-Commerce Battle for New Customers ](https://landing.wolfgangdigital.com/hs-fs/hubfs/Webinar%20Header%20-%20THe%20e-Commerce%20Battle%20for%20New%20Customers%20.png?width=2000&height=677&name=Webinar%20Header%20-%20THe%20e-Commerce%20Battle%20for%20New%20Customers%20.png "Webinar Header - THe e-Commerce Battle for New Customers ") # How to win the e-Commerce Battle for New Customers The biggest challenge for all e-Commerce businesses in 2025 will be acquiring new customers. Rising customer acquisition costs, automated campaigns, and an obsession with short-term ROAS can skew digital strategies toward existing customers. This means that e-Commerce businesses will need to work harder than ever to put the focus back on new customers and net business growth.  Join Wolfgang Digital in partnership with StoreHero for a 45-minute webinar where we’ll reveal proven strategies and practical examples to help you tackle these challenges head-on. Discover how to optimize your marketing spend, harness advanced tactics, and outmaneuver the competition to win new customers - without compromising profitability. Learn more about: How the e-Commerce Landscape has Changed  - Understand why new customer acquisition has become such a challenge. Optimizing Your Marketing Spend for New Customers - Learn how to allocate your budget effectively to strike a balance between acquiring new customers and retaining existing ones and maximizing ROI. Analyzing Beyond First-Order Profitability - Learn how and when to think, measure, and optimize beyond first-order profitability.  Winning in a Competitive Landscape - Gain actionable insights and practical examples on how to outsmart the competition. Time & Date: 🕑 Wednesday 26th February - 3pm GMT (Dublin) / 10am EST (Boston/New York) Who should attend? 💻 This webinar will be of particular interest to Digital Marketing Managers, e-Commerce Managers, CMOs, Brand Managers, Growth Marketing Managers, Customer Acquisition Specialists, Performance Marketing Managers, Business Owners, and anyone in the e-Commerce or Retail space looking to grow their customer base in 2025.   ### Meet the Webinar Presenters   ![Webinar_01_25_Brendan](https://landing.wolfgangdigital.com/hs-fs/hubfs/Webinar_01_25_Brendan.png?width=1000&height=1000&name=Webinar_01_25_Brendan.png "Webinar_01_25_Brendan") Brendan Almack  Managing Director, Wolfgang Digital  ![Webinar_01_25_Thomas](https://landing.wolfgangdigital.com/hs-fs/hubfs/Webinar_01_25_Thomas.png?width=1000&height=1000&name=Webinar_01_25_Thomas.png "Webinar_01_25_Thomas") Thomas Gleeson Co-Founder, StoreHero ![Webinar_01_25_Chris](https://landing.wolfgangdigital.com/hs-fs/hubfs/Webinar_01_25_Chris.png?width=1000&height=1000&name=Webinar_01_25_Chris.png "Webinar_01_25_Chris") Chris Bury Google Ads Specialist, Wolfgang Digital [mailto:hi@wolfgangdigital.com](mailto:hi@wolfgangdigital.com)